As Ek directly told creators watching the global livestream: “Spotify is open for business.” Some of these features have been long in the works, and have already drawn comparisons to visual-based platforms like TikTok and Instagram, but the 90-minute upfront (which also included presentations by Spotify co-president/chief product officer/chief technology officer Gustav Söderström, global head of editorial Sulinna Ong and global head of artist partnerships Joe Hadley, among others) was aimed at optimizing the listener experience and amplifying artistic voices on the platform. The result was a series of innovations rolled out simultaneously: a new vertical-swiped homepage with an interactive feed for Spotify’s mobile app the expansion of video-based tools like Canvas, Spotify Clips and Previews, that rely on looped visuals and exclusive content from artists greater access to its Discovery Mode program, which trades algorithmic exposure for lower royalty rates and “ countdown pages,” a long-awaited pre-save feature for upcoming albums. Spotify Reveals New TikTok-Like Vertical Feed at Stream On
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